Insights
Notes on brand, marketing and the people doing it.
Practical writing for business owners and in-house marketers. Mostly about making better marketing decisions, rather than doing more marketing.
- What your junior marketer actually needs from you Most in-house marketers aren't short on effort or ideas. They're short on direction, structure and someone to learn from. Here's what to give them.
- Branding isn't decoration If your website could belong to a competitor once you swap the logo, your brand isn't doing enough. What brand should do for a business, and what it can't do alone.
- Google yourself like a customer would A 20-minute check of what people see before they find you on Google and in AI answers, and what to fix first.