Marketing materials
Once the brand is in place, you need the things that put it in front of the right customers, and the words to talk about what you do with confidence.
Brand comes first
Brochures, flyers, business cards, capability statements and a pitch you're confident in, all built from the same brand so they look like they belong together.
If you have a brand from me, we're ready to go. If your brand was done elsewhere, I'll check it first, free: vector logo files, colours, fonts, guidelines and usable photos. If it isn't ready, we start with the Launch brand tier.
Two packs
Your quote is written after a short conversation about the business.
Your brand has just launched and you need the basics in hand
Estimated timeline: 1 month
You quote and pitch regularly to homeowners, builders or businesses
Estimated timeline: 1 to 2 months
Compare the packs
EssentialsYour brand has just launched and you need the basics in hand | Most popularPitch PackYou quote and pitch regularly to homeowners, builders or businesses | |
|---|---|---|
| Messaging and pitching | ||
| Session | One 60-minute session | One 90-minute session |
| What you leave with | Your 30-second pitch, a one-liner and five phrases to use with confidence | Pitches for each type of customer, answers to common objections and a short written guide |
| Materials | ||
| Marketing materials of your choice | 3 pieces | 6 pieces, including a one-page capability statement if you want one (counts as 2) |
| Note | Everything is designed from your brand guidelines. Counts as 1 piece
Counts as 2 pieces
Anything else is quoted, or counted as two pieces. | |
| Internal documents | On-brand email signature | Email signature, quote template and proposal template |
| Thank-you ideas | 5 ideas tailored to your customers, and 1 designed piece, such as a thank-you card or magnet | 8 ideas and 2 designed pieces |
| Note | Ideas to build from: a branded magnet for the switchboard or fridge with a link to leave a review, a "here's what to do next" care sheet left after a job, a handwritten-note kit, a referral card that thanks both people, and a check-in a year later. | |
| Print-ready files | Files ready for your printer, a print checklist and questions to ask a printer | Files ready for your printer, a print checklist and questions to ask a printer |
| Support and handover | ||
| Support after handover | 14 days of tweaks | 30 days of tweaks |
| Estimated timeline | 1 month | 1 to 2 months |
Website builds are available after your brand and materials are in place. Ask when you get in touch.
Every pack is quoted in writing and paid in four monthly instalments. Not included: printing, postage and shipping (paid to the printer), photography, long-form copywriting beyond the pitch guide, and ad management.
Materials in the real world
What comes next
Reorders and new pieces can come from the monthly hours, so your marketing keeps moving without starting a new project each time.
Common questions
Yes. Everything is designed from your brand guidelines, so it all looks like it belongs to the same business. If your brand was done elsewhere, I'll check it first, free. If it isn't ready, we start with the Launch brand tier.
A business card, DL flyer, magnet, sticker or sticker set (one design), thank-you card, letterhead, vehicle or toolbox sticker, or email signature. A trifold, brochure, capability statement or multi-page pitch sheet counts as two. Anything else is quoted, or counted as two.
No. You pay the printer directly. You get print-ready files, a print checklist and the questions to ask a printer, so the job comes back right the first time.
A working session on how you talk about the business: your 30-second pitch, a one-liner, and the phrases to use when you quote. The Pitch Pack goes further, with pitches for each type of customer and answers to the objections you hear most.
Website builds are available after your brand and materials are in place. Ask when you get in touch.
No. Ad management isn't part of these packs. I make sure that when someone finds you, they trust you. If you want leads later, I'll tell you when the brand is ready for them.
Next step
Tell me what you're quoting and pitching for, and what you hand customers now. I'll tell you what I'd look at first.