Ongoing marketing support
Once the brand's done, the question is what to do with it. Each month you get a bank of hours, steered by a roadmap, and a short report on where they went.
Two monthly plans
Both start with an audit of everything people see, then a roadmap that every month's hours come from.
You run your own marketing and want a sounding board, plus a little done for you
Month to month, no lock-in
You have no time, and want someone steering and posting
Month to month, no lock-in
Compare the plans
The work follows your roadmap, so "What the hours usually cover" shows examples rather than fixed deliverables.
Getting startedYou run your own marketing and want a sounding board, plus a little done for you | Most popularSteady growthYou have no time, and want someone steering and posting | |
|---|---|---|
| Month one | ||
| Audit and roadmap | A 60-minute strategy session, then an audit of how the brand is used, your Google profile, website, social, reviews, competitors and customer journey, ending in a prioritised roadmap | The same strategy session and audit, with a 90-day roadmap |
| Note | Every later month's hours come from this roadmap, and a running list means there's always something useful to spend them on. Marketing here means the rollout of your brand, not a separate chase for leads. | |
| Every month | ||
| Hours | 8 hours | 16 hours |
| Monthly call | 45 minutes: what's working, what's next | 45 minutes: what's working, what's next |
| Planning | Work follows the roadmap; the running list is updated each month | Quarterly refresh of the roadmap |
| Report | End-of-month report on where the hours went | End-of-month report on where the hours went |
| What the hours usually cover | ||
| Google profile | Two posts a month; services and photos kept current | Weekly posts; review requests and replies |
| Social posts | Up to 4 a month, written from your own phone photos and scheduled | Up to 8 a month, written from your own photos and scheduled |
| Brand upkeep | Small updates and new pieces in the brand | Small updates and new pieces in the brand |
| Terms | ||
| What I need from you | About an hour a month: photos by WhatsApp, one call, a quick yes or no on posts | About an hour a month: photos by WhatsApp, one call, a quick yes or no on posts |
| Commitment | Month to month; one month's notice; invoiced monthly; hours don't roll over | Month to month; one month's notice; invoiced monthly; hours don't roll over |
Not included in either plan: managing ads, photography, video, full-time editing, and building or changing a website beyond small updates, which is quoted as a project.
Kind words
Aisha provided us with several good options to consider. … Her professionalism and knowledge helped us to make our decision quickly and easily.
Aisha’s vast knowledge of branding, marketing, and strategy is very impressive. … I couldn’t ask for a more knowledgeable and supportive mentor.
Aisha has a really strong ability to bring together people, ideas and business needs, and then turn them into something clear and actionable.
When there were lots of competing tasks, she was good at breaking things down and helping the team work out where to focus.
Common questions
No. Both plans are month to month with one month's notice, invoiced monthly.
Anything on your roadmap: your Google profile, social posts from your own photos, reviews, brand upkeep, reorders and new marketing materials, or direction and reviews for the person doing your marketing. The plan shows what the hours usually cover.
No. The running list from month one means there's always something useful to spend them on, and the end-of-month report shows exactly where they went.
No. Managing ads and lead generation aren't part of these plans. I make sure that when someone finds you, they trust you. If you want leads later, I'll tell you when the brand is ready for them.
Yes. The hours can go on setting direction, writing briefs and reviewing their work, so they always know what to do next and why.
The plans are built for businesses whose brand is in place, usually after one of my brand tiers. If your brand was done elsewhere, I'll look at it first and tell you honestly if it's ready.
Next step
Tell me where things are at, and what you'd like more help with.