Projects
The work, and why it was needed.
Each case study covers the situation, the problem, what I was responsible for and what changed. The visuals matter, but they only make sense with the business context around them.
A brand that grew with the business: logos, print and a catalogue
Two chapters of one trade brand, from Multi-trade & Services to Electrical & Air Conditioning, shown as finished print.
New collateral, built from an existing style guide
A capabilities statement, banner ads, email signatures for every staff member and a customer handbook.
A new business, live and taking enquiries
A website for a new mobile detailing business, from domain to launch: content, design, branded imagery, search set-up and training.
Colin: how a company mascot became a brand system
How an existing mascot became a flexible brand asset used on vehicles, activities, merchandise and more.
From a new website to an in-house search strategy
A new website built by an agency, with its brand and content managed by me, then the SEO, 24 search-led articles and local search I brought in-house.
Beyond the case studies
Other projects & responsibilities
Customer messaging system
Customer enquiries were being missed across several channels. I researched the options, recommended and implemented Podium, built the workflow and trained the customer service team to use it consistently.
Email & SMS campaigns
I planned, wrote, built and measured email and SMS campaigns across different customer segments and objectives. Performance informed where we continued investing rather than treating every available channel as something marketing had to maintain.
Marketing team development
As Smartfix grew to 130+ staff, I built an internal marketing team around documented systems: SOPs, playbooks, templates and reporting. New team members were onboarded with the context behind the work, how the brand operated and what good looked like, so they could take on more ownership instead of every decision flowing through one person.
Internal communications
I produced a monthly company newsletter using updates from teams across the business and supported internal campaigns, staff events and other employee communications.
She helped put together clear, practical SOPs so people had something to refer back to instead of having to ask how to do things each time. That made everyday tasks and handing work over much easier.
Your project
Got something that needs untangling?
Tell me what's going on and I'll tell you honestly whether I'm the right person for it.