Aisha Rain

Case study · Coastal Shine

A new business, live and taking enquiries

Coastal Shine Mobile Detailing was a brand-new business with no photos yet, but it needed a website live to start getting enquiries. I took it from domain to launch, then showed the owner how to run it.

Client
Coastal Shine Mobile Detailing, Perth
Work
Website design, content, imagery, booking forms, SEO set-up, training
Built with
Framer

View the live site here coastalshinedetailing.com.au

From domain to launch

I set up the domain and business email, wrote the content for every page, designed the site and built the booking forms, then tested every page and form before it went live.

The websiteHome, about, services, a service page and the quote form.

Made for the phone in their hand

Most people looking for a detailer are on their phone. Every page leads to a quote, the phone number and hours sit up top, and the quote form asks only what's needed to price the job.

Coastal Shine home page on a phone: Your car, detailed at your door
The Premium Detail service page on a phone
The Get a free quote form on a phone

MobileThe home page, a service page and the quote form.

Branded images, before the first job

There were no photos yet, so I created the imagery with AI. Photo-realistic and on brand, with the Coastal Shine uniform, ute and trailer in Perth streets, rather than generic stock that could belong to anyone.

AI-generated image: the Coastal Shine detailer standing beside a branded ute
AI-generated image: the detailer polishing a car bonnet beside a Coastal Shine bucket
AI-generated image: the detailer working on a ute beside the Coastal Shine trailer
AI-generated image: the detailer cleaning a car's interior in a Coastal Shine polo

Ready for search at launch

The basics were in place from day one: a clear structure with a page for every service, meta titles and descriptions, alt text on every image, and Google Search Console and Google Analytics set up with the sitemap submitted.

Google results for Coastal Shine: the home, service areas and services pages, each with its own title and description

In searchThe home, service areas and services pages, each with its own title and description.

Handed over

Once the site was live, I recorded a training video so the owner can make changes in Framer on their own, without waiting on a designer.

Websites for new businesses

Live before the first photo shoot

A new business doesn't need to wait for everything to be perfect to start getting enquiries. It needs a clear site, an easy way to get in touch and the basics of search in place.

View the live site here Smartfix search and content

Next step

Starting something new and need to be found?

Tell me where the business is up to. I'll tell you what I'd set up first.

Start the conversation See services