Services

From the first logo to the marketing that follows

Through strategy, research and design, I build brands with presence and personality, and the marketing support that holds up long after launch.

How I do it:

  1. 01I work out who you're for
  2. 02I make the decisions visible
  3. 03I put it to work
  4. 04I stay on and keep it going

1. Strategy & research

Positioning | Audience research | Competitor review | Market snapshot | Customer profiles | Key messages | Tone of voice | Brand rationale

The businesses customers choose aren't always the biggest. They're the ones that are clear about who they're for and why they're different.

Before a logo is drawn, I work out who you want to win, who you're up against and where the business is heading. Every choice in your brand traces back to your customers, your competitors and your goals.

2. Brand identity

Logo package | Colours | Typography | Patterns and icons | Brand guidelines | Business cards | Signs, uniforms and vehicles | Social media starter

Pages from the Smartfix brand book: cover, colour palette, logos on backgrounds, logo story and typography

A trade or service business makes hundreds of small brand decisions without noticing: what the ute says, what a quote looks like, which photo goes on the page. Made fresh every time, the business looks a little different everywhere.

A brand is those decisions made once, properly, and written down, so every ute, quote and post after that gets easier. Every tier includes support after handover.

  • Launch
  • Foundation
  • Established
See everything included in Brand identity

3. Marketing materials

Brochures | Flyers | Business cards | Capability statements | Quote and proposal templates | Pitch coaching | Thank-you ideas | Print-ready files

A capabilities statement for Response Electricians: the cover, an open spread and the commercial services page

Once the brand is in place, you need the materials that put it in front of the right customers, and the words to talk about what you do with confidence.

Everything is built from your brand guidelines, with a pitch you're confident in and ideas for saying thank you to your customers. Website builds are available after your brand and materials are in place.

  • Essentials
  • Pitch Pack
See everything included in Marketing materials

4. Ongoing marketing support

Audit and roadmap | Google Business Profile | Social posts | Reviews | Brand upkeep | Monthly call | End-of-month report

Once the brand's done, the question is what to do with it. It starts with an audit of everything people see, then a roadmap that every month's hours come from.

You get a monthly call, the work done, and a short report on where the hours went. Month to month, no lock-in.

  • Getting started
  • Steady growth
See everything included in Ongoing marketing support

Who it's for

A good fit, and not the right fit (yet)

A good fit

  • You're starting a business, or just past the first year, and want it to look and sound like a real business
  • You're rebranding because the business has outgrown its first logo
  • You're happy to answer questions about customers, competitors and where the business is heading
  • You want a person to ask when marketing questions come up

Not the right fit (for now)

  • You want more enquiries this month and expect me to run ads
  • You only want a cheap logo with no questions about who it's for
  • You have no interest in how the brand is used on vans, uniforms, quotes or the website
  • You want a supplier who delivers files and disappears

I'm not the person to run your ads. I make sure that when someone finds you, they trust you. If you want leads later, I'll tell you when the brand is ready for them.

Common questions

Questions people ask

Why aren't your prices on the website?

Every business is different, so I quote in writing after a short conversation. Projects are paid in four monthly instalments, and monthly plans are invoiced monthly with no lock-in.

I just need more leads. Can you help?

Maybe. Often the brand is part of why quotes aren't converting, and I can look at that first. Paid ads and lead generation are a later conversation, once the brand is ready for them.

Do you build websites?

Website builds are available after your brand and materials are in place. Ask when you get in touch.

Do you post on social media for us?

On a monthly plan, yes: posts written from your own photos and scheduled, as part of your monthly hours. Every brand tier also includes a social media starter, like profile and cover images and post templates.

Do you work with businesses outside Perth?

Yes. I'm based in Perth and work with businesses across Australia. Workshops can be in person in Perth or on a video call.

Next step

Tell me about the moment that made you think about your brand.

I'll ask a few questions, tell you what I'd look at first, and you can decide if it's worth a proposal. No obligation.