Case study · Response Electricians
New collateral, built from an existing style guide
Response Electricians already had a style guide. Working together with the team, I designed new collateral from it: a capabilities statement, banner ads, email signatures for every staff member and a customer handbook.
Capabilities statement
A document for commercial clients, property managers and tenders: who Response are, the awards and reviews behind them, the team and every service, in one place.
Capabilities statementSixteen pages, opening with the fleet and a client quote and closing with two more.
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Inside the capabilities statement
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Banner ads
Digital ads in the same blue, the same type and the same proof points: the 24/7 promise, the Google reviews and a clear way to get in touch.
Banner adsTwo leaderboard banners: one for emergencies, one for everyday jobs.
Email signatures
Every staff member got a signature from one template: their photo, name and role, the logo and contact details, and a banner carrying the reviews, the Master Electrician badge and the awards.
Email signaturesOne template, rolled out across the whole team, so every email carries the same proof.
Handbook
A customer handbook that explains the work in plain language: safety upgrades like RCDs, earthing and switchboards, then home improvements from LED lighting to smart homes.
Response HandbookThirty-one pages, split into safety upgrades and home improvements.
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Inside the handbook
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